Sephora to Acquire Feelunique

July 30, 2021

Cleary Gottlieb is advising LVMH Moët Hennessy Louis Vuitton (LVMH) on the antitrust aspects of its subsidiary Sephora’s intention to acquire Feelunique, a renowned online perfumes and cosmetics retailer in the United Kingdom.

Sephora is the world’s most appreciated beauty community, offering a unique retail experience. Since its debut in France over 50 years ago, Sephora has been a leader in global prestige omni-retail, inspiring clients to explore a universe of beauty and wellness with an ever-changing array of carefully curated brand partners, from classic selective brands to exclusive independent ones, and the critically acclaimed Sephora Collection. Owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora’s excellence, innovation, and entrepreneurial spirit have made it an omnichannel beauty trailblazer in 35 countries.

Founded in 2005, Feelunique is a fast-growing beauty e-commerce platform. Feelunique offers customers an extensive and continually growing choice of brands and beauty products through its retail and marketplace channels. Feelunique offers its 1.3 million active customers over 35,000 makeup, skincare, haircare, fragrance, and electrical products from more than 800 established, niche, independent, and challenger brands. This proposition is underpinned by proprietary front-end technology that delivers the best possible e-commerce experience to customers.