Bozen-Bolzano, Italy
Cleary Gottlieb associate Clara Cibrario Assereto spoke at the conference, Beyond Profit: Sustainability as a Competitive Advantage, organized by the Free University of Bolzen-Bolzano.
Clara addressed together with Harvard Business School’s George Serafeim, author of the book Purpose and Profit: How Business Can Lift up the World, the following questions: Are environmental/social goals and profit substitutes or complementary? What are the technological, social, and market forces affecting this relationship? What can entrepreneurs, managers, consumers, employees, financiers, and investors do to intervene on the relationship between common benefit and profit?
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