Cleary Gottlieb is representing the underwriters in Believe’s initial public offering, which launched on June 1, 2021.
The transaction is expected to price on June 9, 2021, and close on June 11, 2021.
The IPO consists of a primary offering of approximately €300 million. If the over-allotment (greenshoe) option is exercised in full, the total offering will amount to approximately €330 million. The shares are being offered to the public in France and internationally in private placements, including under Rule 144A in the United States. Citigroup, J.P. Morgan, and Société Générale are acting as joint global coordinators and joint bookrunners, and BNP Paribas, Goldman Sachs, HSBC, and UBS are acting as joint bookrunners in the offering.
Believe offers technological solutions and marketing strategies to make available, market, and promote audio and video content produced by independent artists and labels on digital platforms and social media. Believe provides artists all around the world with its music industry, digital marketing, and data analysis expertise, and serves more than 850,000 artists at various stages of their careers, signed directly or through labels, and develops both local and international artists. Believe offers its various solutions through a portfolio of brands, including TuneCore, Believe, Nuclear Blast, Naïve, Groove Attack, and AllPoints.