FEMSA in Merger of BradyPLUS With Imperial Dade

Cleary Gottlieb represented Fomento Económico Mexicano S.A.B. de C.V. (FEMSA) in the all-equity merger transaction to bring together BradyPLUS and Imperial Dade, which was announced on August 11, 2025, and closed on March 12, 2026.

FEMSA remains invested in the combined company with approximately 19% ownership of the combined entity and representation on its board of managers.

The transaction creates a leading North American distribution platform offering janitorial and sanitation (JanSan), foodservice, and industrial packaging products in the United States and Canada with expanded scale, product offerings, geographic reach, and enhanced customer solutions.

FEMSA is a leading Mexican company that participates in the logistics and distribution industry by providing point-of-sale refrigeration and plastic solutions to its business units and third-party clients; in the retail industry through the operation of OXXO, a small-format store chain, and other convenience and foodvenience formats; and in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world by volume.

For more information, please see the press release.

The Cleary M&A team was led by partner John Kupiec and included senior attorney Isa Julson Barahona. Partners Brian Byrne and Blair Matthews and associates Urjita Sudula and Andrew Schaengold advised on antitrust matters. Partners Bill McRae and Kylie Barza and associate Kelsey Barthold advised on tax matters. Partner Alan Levine advised on executive compensation and benefits matters. Partner Duane McLaughlin advised on capital markets and debt financing matters.