Public Relations and Message Management

The reputational impact of a crisis can result in risks to revenue and enterprise value and may be felt for years if poorly handled. Dealing with messaging in a piecemeal fashion can, in fact, complicate the legal process and keep bad news in public view for longer. A clear and consistent public response is often essential to protect company reputation and can dovetail with an effective legal strategy.

Jeff McAndrews and Bruce Haynes of FGS Global contributed to and co-authored this chapter.

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