Cision to Acquire L’Argus de la Presse
June 22, 2017
Cleary Gottlieb advised Cision, a leading media communication technology and analytics company, in connection with the acquisition of 100 percent of the shares of L’Argus de la Presse, a Paris-based provider of media monitoring solutions.
The transaction closed on June 22, 2017. Cision’s acquisition offers the opportunity to deliver Argus’ corporate and PR agency customers the Cision Communications Cloud™, the leading platform for communicators to identify relevant influencers, craft unified campaigns and measure earned media performance.
The acquisition will also give Cision’s existing global customer base enhanced access to French media content, helping them understand and quantify the impact of their communications and media coverage in France.