Bridgepoint, Permira, and Management in Sale of cruise.co to Hays Travel

July 30, 2025

Cleary Gottlieb represented shareholders, including Bridgepoint, Permira, and management, in the sale of online cruise travel business cruise.co to Hays Travel, the UK’s largest independent travel agent.

The transaction closed on July 29, 2025, and includes the sale of Cruise.co.uk, Seascanner, and Kreuzfahrtberater.de (a German division).

Acquired by Bridgepoint in 2016, cruise.co is one of Europe’s leading online travel agents for cruises.