Defenders Sells to ADT for $381 Million
January 6, 2020
Cleary Gottlieb represented Defenders Inc. (Defenders) in its sale to ADT Inc. (ADT) for a purchase price of approximately $381 million.
The transaction closed on January 6, 2020.
Founded in 1998 and headquartered in Indianapolis, Defenders has approximately 2,900 team members across more than 130 field branch locations and has developed a best-in-class direct marketing skillset, currently generating more than 6 billion ADT advertising impressions annually. Through its rigorously trained and certified technicians and its full suite of home security and automation products, including an 85% interactive take rate, it currently helps more than 2.2 million families improve their lives and safety.
ADT is a leading provider of security, automation, and smart home solutions serving consumer and business customers through more than 200 locations, 9 monitoring centers, and the largest network of security professionals in the United States. It offers many ways to help protect customers by delivering lifestyle-driven solutions via professionally installed, do-it-yourself, mobile, and digital-based offerings for residential, small business, and larger commercial customers.
For more information, please see the press release here.