Showpad to Sell to Vector Capital

Cleary Gottlieb is representing Showpad NV (Showpad) in its sale to Vector Capital as part of the contemplated merger between Showpad and Bigtincan.

The transaction signed in August 2025, and closing is expected to occur in 2025, subject to customary closing conditions and regulatory approvals.

The combined company will operate under the Showpad brand. Insight Partners, Showpad’s majority shareholder, will re-invest its entire proceeds from the transaction into the combined company.

Founded in 2011, Showpad provides the leading Enablement Operating System (eOS). Showpad eOS unites marketing and sales teams to deliver revenue-driving experiences. Showpad helps teams empower sellers with relevant content and training to engage buyers and close sales with confidence. It supports strategic alignment and efficiency across revenue teams. The company partners with organizations of all sizes and maturity levels in more than 50 countries, including Dow, GE Healthcare, Dupont, and Coca-Cola EuroPacific Partners. Showpad is dual-headquartered in Chicago, Illinois and Ghent, Belgium and powered by a diverse global workforce.